The majority of currently successful games targeted at a casual audience are based on one of these approaches: This could be the start of a new genre as there are not many (well executed) games that offer this experience. Play or Churn approach feels fair but merciless, players know what they pay for, but cannot get everything without paying.The additional content is not just more of the same, it offers similar gameplay that feels fresh and challenging all along.Players get addicted to the core gameplay as there is no restriction to gameplays but then monetize when they want to play additional content.Very Slowly ramping difficulty ensures that casual players remain in the flow channel.

Robust core gameplay that is expandable and offers a high degree of variance to create interesting challenges.Player need to upgrade the kitchen to fully utilize their skills and reach the highest scores.No limits to gameplays enable player to practice and master levels.The gameplay is complex but not deep, disguised under an approachable theme, allowing players to experience casual but challenging gameplay.Cooking Fever emphasizes mastery and skill.

In this article, I will lay out what makes Cooking Fever so different from the other casual games in the market and highlight some of the game’s mechanics and systems that make it so unique. The developers Northcurrent are targeting a currently untapped audience: I argue that this success is stemming from its unique approach to casual games. Currenlty “Cooking Fever” is ranking #50 in the google play store. “Cooking Fever” is a currently very successful casual game climbing the ranks in the respective App-Stores.

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